{"id":6073,"date":"2016-12-21T09:04:17","date_gmt":"2016-12-21T08:04:17","guid":{"rendered":"https:\/\/www.4webs.es\/blog\/?p=6073"},"modified":"2016-11-27T16:19:07","modified_gmt":"2016-11-27T15:19:07","slug":"estudio-ecommerce-mobile-2016","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016","title":{"rendered":"Estudio ecommerce MOBILE 2016"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-11 content-article\"><p>En la edici\u00f3n n\u00famero 8 del <strong>Estudio Mobile, la <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2016\/10\/Estudio_Anual_de_Mobile_Marketing_2016.pdf\">Comisi\u00f3n Mobile IAB Spain <\/a><\/strong>presenta su informe con diferentes objetivos a conseguir:<\/p>\n<ul>\n<li>Conocer las <strong>tendencias que los principales indicadores del mercado Mobile<\/strong> nos marcan, la evoluci\u00f3n del sector.<\/li>\n<li>Realizar un <strong>informe sobre el acceso a internet utilizando modernos dispositivos m\u00f3viles, como la Tablet y el Smartphone.<\/strong><\/li>\n<li>Analizar c\u00f3mo es la <strong>publicidad mobile, la din\u00e1mica del email y el display<\/strong>.<\/li>\n<li>Entender el <strong>papel del m\u00f3vil y la Tablet como second screend<\/strong>.<\/li>\n<li>Definir <strong>un perfil del comprador mCommerce.<\/strong><\/li>\n<\/ul>\n<h2>Ficha del estudio<\/h2>\n<p>El informe se basa en un estudio realizado en <strong><a href=\"http:\/\/www.iabspain.net\/mobile\/\">septiembre de este a\u00f1o 2016<\/a>, sobre 1.154 entrevistas<\/strong> mediante el sistema C.A.W.I. online , realizado entre personas <strong>residentes en Espa\u00f1a, de 15 a 65 a\u00f1os<\/strong>.<\/p>\n<p>El estudio tiene un nivel de confianza del 95.5% y un error muestral de \u00b12,9%.<\/p>\n<h3>Perfil de la muestra realizada<\/h3>\n<p>La muestra est\u00e1 efectuada con <strong>una paridad casi igual en cuanto a hombres y mujeres (51 y 49% respectivamente<\/strong>), con m\u00e1s participaci\u00f3n de personas entre 30 y 65 a\u00f1os, y tambi\u00e9n de miembros de hogares de 2 a 4 personas<\/p>\n<p>Entre los entrevistados est\u00e1n <strong>personas con diferentes niveles de estudios, pero m\u00e1s entrevistas a quienes tienen bachiller superior<\/strong> y sobre todo trabajadores por cuenta ajena (en un 75%).<\/p>\n<h3>Dimensionamiento del mercado, dispositivos de uso<\/h3>\n<p>El uso en Espa\u00f1a de m\u00f3vil entre personas de 16 a 65 a\u00f1os est\u00e1 implantado en un 94%, mayoritariamente Smartphone. Si lo cuantificamos, este porcentaje equivale a <strong>21 millones y medio de personas.<\/strong><\/p>\n<figure id=\"attachment_6079\" aria-describedby=\"caption-attachment-6079\" style=\"width: 754px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6079\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/penetracion-dispositivos-moviles.jpg\" alt=\"Dispositivos de conexi\u00f3n en Espa\u00f1a\" width=\"754\" height=\"384\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/penetracion-dispositivos-moviles.jpg 754w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/penetracion-dispositivos-moviles-300x153.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><figcaption id=\"caption-attachment-6079\" class=\"wp-caption-text\">Dispositivos de conexi\u00f3n en Espa\u00f1a<\/figcaption><\/figure>\n<p><strong>Por detr\u00e1s el m\u00f3vil, el dispositivo m\u00e1s utilizado para la conexi\u00f3n a Internet es el ordenador<\/strong>, seguido de la Tablet. El port\u00e1til en un 77% y el ordenador Pc de sobremesa en un 69%.<\/p>\n<p>La Tablet un 66%, y a continuaci\u00f3n, en menor medida, consola de sobremesa, TV con internet integrado, consola port\u00e1til Smartwatch.<\/p>\n<p>Si evaluamos el <strong>tiempo de conexi\u00f3n a Internet entre Tablet y ordenador<\/strong>, los encuestados afirman conectarse al ordenador en un 70%, frente a un 30% de la Tablet.<\/p>\n<h2>Smartphone \/ Tablet<\/h2>\n<p>Entre el tel\u00e9fono inteligente Smartphone y la Tablet, en el estudio de tiempo de conexi\u00f3n diario, en el <strong>caso del Smartphone nos conectamos una media diaria de dos horas y 34 minutos<\/strong>. Con la Tablet, una hora y 19 minutos.<\/p>\n<figure id=\"attachment_6081\" aria-describedby=\"caption-attachment-6081\" style=\"width: 754px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6081\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/tablets-moviles-ecommerce.jpg\" alt=\"Tablets y m\u00f3viles: Tiempo de conexi\u00f3n diario\" width=\"754\" height=\"441\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/tablets-moviles-ecommerce.jpg 754w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/tablets-moviles-ecommerce-300x175.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/tablets-moviles-ecommerce-718x420.jpg 718w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><figcaption id=\"caption-attachment-6081\" class=\"wp-caption-text\">Tablets y m\u00f3viles: Tiempo de conexi\u00f3n diario<\/figcaption><\/figure>\n<p>En el <strong>an\u00e1lisis del tipo de actividades realizadas<\/strong> a trav\u00e9s de la red:<\/p>\n<ul>\n<li><strong>M\u00f3vil.<\/strong> Las <strong>actividades consideradas sociales, <\/strong>como los foros y redes sociales, chat, correo electr\u00f3nico, WhatsApp\/Skype, etc., <strong>son las m\u00e1s realizadas <\/strong>mediante el Smartphone, en un 89%. Siguen las actividades l\u00fadicas en un 52%, las consultivas (consulta de tiempo, noticias, transportes, etc.) en un 51% y funcionales en un 33% (banca, compra productos, reservas, etc.).<\/li>\n<li><strong>Tablet<\/strong>. Los anteriores porcentajes cambian un poco respecto de la Tablet, donde <strong>las actividades l\u00fadicas son las m\u00e1s utilizadas<\/strong> (un 37%), seguidas de las sociales, y despu\u00e9s las consultivas y las funcionales.<\/li>\n<\/ul>\n<h3>Apps en los distintos dispositivos<\/h3>\n<p>Los datos del estudio concluyen en que cada mes hay <strong>un promedio de 2 Apps instaladas en el m\u00f3vil y 1 en la Tablet.<\/strong> Del total que los usuarios entrevistados recuerdan haber instalado afirman que han utilizado la mitad.<\/p>\n<p><strong>El dispositivo m\u00f3vil aparece como Second screen cuando se ve televisi\u00f3n<\/strong> en primera posici\u00f3n, con un 81% frente a un 56% de la Tablet.<\/p>\n<p><strong>Otros dispositivos con control remoto integrado<\/strong> muy utilizados, son los relojes con acceso a internet, el uso del Smartphone como mando de la televisi\u00f3n, coches o electrodom\u00e9sticos con acceso a Internet, etc.<\/p>\n<p>Un elevado porcentaje de encuestados afirma que <strong>algo menos de la mitad de los mails que reciben no est\u00e1n adaptados al m\u00f3vil<\/strong>. De este porcentaje, la mayor\u00eda de usuarios asegura que no abre estos correos desde otros dispositivos m\u00f3viles.<\/p>\n<p>En el momento de realizar las compras, en la franja de edad situada entre 16 y 45 a\u00f1os se declara por <strong>una gran mayor\u00eda haber utilizado en alguna ocasi\u00f3n el Smartphone para comprar, con un porcentaje total de 9 de cada 10 <\/strong>encuestados.<\/p>\n<figure id=\"attachment_6083\" aria-describedby=\"caption-attachment-6083\" style=\"width: 754px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6083\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/uso-movil.jpg\" alt=\"Mobile en decisi\u00f3n de compra\" width=\"754\" height=\"452\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/uso-movil.jpg 754w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/uso-movil-300x180.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/uso-movil-701x420.jpg 701w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><figcaption id=\"caption-attachment-6083\" class=\"wp-caption-text\">Mobile en decisi\u00f3n de compra<\/figcaption><\/figure>\n<p>Adem\u00e1s, 4 de cada 1 compradores aseguran que han realizado la compra, no con una aplicaci\u00f3n, sino con <strong>el sistema Mcommerce, por la comodidad y sencillez de este m\u00e9todo.<\/strong><\/p>\n<p>En lo que respecta <strong>al pago en establecimientos<\/strong> utilizando el m\u00f3vil para ello, un 46% de los encuestados afirma haberlo hecho con peque\u00f1os pagos en grandes superficies y supermercados, un 43 % en grandes cadenas de restaurantes y un 39% en peque\u00f1os bares y restaurantes.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza<\/p>\n","protected":false},"author":1,"featured_media":6076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-6073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tiendas-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio ecommerce MOBILE 2016 | 4webs.es<\/title>\n<meta name=\"description\" content=\"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio ecommerce MOBILE 2016 | 4webs.es\" \/>\n<meta property=\"og:description\" content=\"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016\" \/>\n<meta property=\"og:site_name\" content=\"4webs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4webs\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-21T08:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"754\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Risue\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4webs\" \/>\n<meta name=\"twitter:site\" content=\"@4webs\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Risue\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016\"},\"author\":{\"name\":\"Pablo Risue\u00f1o\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\"},\"headline\":\"Estudio ecommerce MOBILE 2016\",\"datePublished\":\"2016-12-21T08:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016\"},\"wordCount\":791,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/estudio-ecommece-mobile-2016.jpg\",\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016\",\"name\":\"Estudio ecommerce MOBILE 2016 | 4webs.es\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/estudio-ecommece-mobile-2016.jpg\",\"datePublished\":\"2016-12-21T08:04:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\"},\"description\":\"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#primaryimage\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/estudio-ecommece-mobile-2016.jpg\",\"contentUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/estudio-ecommece-mobile-2016.jpg\",\"width\":754,\"height\":395},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/estudio-ecommerce-mobile-2016#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.4webs.es\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudio ecommerce MOBILE 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/\",\"name\":\"4webs\",\"description\":\"Desarrollo con Prestashop, gesti\u00f3n de proyectos ecommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\",\"name\":\"Pablo Risue\u00f1o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"caption\":\"Pablo Risue\u00f1o\"},\"sameAs\":[\"http:\\\/\\\/www.4webs.es\"],\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/author\\\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estudio ecommerce MOBILE 2016 | 4webs.es","description":"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016","og_locale":"es_ES","og_type":"article","og_title":"Estudio ecommerce MOBILE 2016 | 4webs.es","og_description":"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza","og_url":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016","og_site_name":"4webs","article_publisher":"https:\/\/www.facebook.com\/4webs","article_published_time":"2016-12-21T08:04:17+00:00","og_image":[{"width":754,"height":395,"url":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg","type":"image\/jpeg"}],"author":"Pablo Risue\u00f1o","twitter_card":"summary_large_image","twitter_creator":"@4webs","twitter_site":"@4webs","twitter_misc":{"Escrito por":"Pablo Risue\u00f1o","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#article","isPartOf":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016"},"author":{"name":"Pablo Risue\u00f1o","@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048"},"headline":"Estudio ecommerce MOBILE 2016","datePublished":"2016-12-21T08:04:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016"},"wordCount":791,"commentCount":0,"image":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#primaryimage"},"thumbnailUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg","articleSection":["E-commerce"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016","url":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016","name":"Estudio ecommerce MOBILE 2016 | 4webs.es","isPartOf":{"@id":"https:\/\/www.4webs.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#primaryimage"},"image":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#primaryimage"},"thumbnailUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg","datePublished":"2016-12-21T08:04:17+00:00","author":{"@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048"},"description":"Os presentamos el informe MOBILE 2016 realizado por Interactive Advertising Bureau, el uso de los m\u00f3viles en en comercio electr\u00f3nico se afianza","breadcrumb":{"@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#primaryimage","url":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg","contentUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2016\/12\/estudio-ecommece-mobile-2016.jpg","width":754,"height":395},{"@type":"BreadcrumbList","@id":"https:\/\/www.4webs.es\/blog\/estudio-ecommerce-mobile-2016#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.4webs.es\/blog"},{"@type":"ListItem","position":2,"name":"Estudio ecommerce MOBILE 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.4webs.es\/blog\/#website","url":"https:\/\/www.4webs.es\/blog\/","name":"4webs","description":"Desarrollo con Prestashop, gesti\u00f3n de proyectos ecommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.4webs.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048","name":"Pablo Risue\u00f1o","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","caption":"Pablo Risue\u00f1o"},"sameAs":["http:\/\/www.4webs.es"],"url":"https:\/\/www.4webs.es\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/comments?post=6073"}],"version-history":[{"count":7,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/6073\/revisions"}],"predecessor-version":[{"id":6085,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/6073\/revisions\/6085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/media\/6076"}],"wp:attachment":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/media?parent=6073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/categories?post=6073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/tags?post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}