{"id":3919,"date":"2014-10-14T07:07:31","date_gmt":"2014-10-14T05:07:31","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=3919"},"modified":"2014-10-16T19:32:54","modified_gmt":"2014-10-16T17:32:54","slug":"google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","title":{"rendered":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-11 content-article\"><p>Uno de los principales errores que tienen las tiendas online es que no miden los resultados que van teniendo, en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Pedidos<\/li>\n<li>Valor del pedido medio<\/li>\n<li>Porcentaje de conversi\u00f3n<\/li>\n<li>Ingresos<\/li>\n<\/ul>\n<p>Estos <strong>4 KPIS son imprescindibles en cualquier <a  href=\"https:\/\/www.4webs.es\/consultoria-ecommerce.php\">consultoria ecommerce<\/a> para cualquier tienda online<\/strong>, ya que determinar\u00e1 como podemos mejorar o nos permitir\u00e1 realizar acciones para tratar de mejorar nuestros objetivos.<\/p>\n<p>En Prestashop disponemos de un <strong>m\u00f3dulo<\/strong> que viene por defecto, <strong>Google Analytic<\/strong>s, el cual es muy f\u00e1cil de usar, tan solo tendremos que introducir la ID que nos proporciona Google Analytics, un c\u00f3digo que empieza por UA-XXXXXXXXX-X, al introducirlo autom\u00e1ticamente todos los datos de nuestra tienda pasar\u00e1n a estar integrados con Google Analytics. Es importante que sep\u00e1is que <a  href=\"https:\/\/www.4webs.es\/blog\/como-activar-google-universal-analytics-en-5-pasos\">si ten\u00e9is activado\u00a0Universal Analytics<\/a> lo pong\u00e1is marcado.<\/p>\n<p>El m\u00f3dulo lo que hace es <strong>pasar una serie de datos que necesita Google Analytics para poder medir correctamente todas las transacciones<\/strong>, pod\u00e9is verlo en el templete del m\u00f3dulo, se llama ganalytics, y en el header.tpl dispon\u00e9is de toda la informaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3920\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/google-analytics-prestashop.jpg\" alt=\"google-analytics-prestashop\" width=\"713\" height=\"395\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/google-analytics-prestashop.jpg 713w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/google-analytics-prestashop-300x166.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/google-analytics-prestashop-159x88.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/google-analytics-prestashop-135x75.jpg 135w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<h2>Configurando Google Analtycs<\/h2>\n<p>Una vez tenemos el <strong>m\u00f3dulo de Analytics configurado en Prestashop<\/strong> tan solo tendremos que activarlo en Google Analytics, proceso muy sencillo que os ense\u00f1amos a continuaci\u00f3n, y que <strong>automatizar\u00e1 todas las funciones<\/strong> que lleva el m\u00f3dulo sin que tengamos que hacer pr\u00e1cticamente nada.<\/p>\n<p>Para activarlo solo tendremos que ir a <a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a>, pulsar sobre \u201c<strong>Administrador<\/strong>\u201d y seleccionar \u201c<strong>Configuraci\u00f3n de comercio electr\u00f3nico<\/strong>\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3926\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop.jpg\" alt=\"configuracion-google-analytics-prestashop\" width=\"876\" height=\"373\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop.jpg 876w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop-300x127.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop-800x341.jpg 800w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop-159x67.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/configuracion-google-analytics-prestashop-175x75.jpg 175w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>El siguiente paso es <strong>activar la opci\u00f3n de comercio electr\u00f3nico<\/strong>, simplemente cambiando la casilla a activado es suficiente, recomendamos tambi\u00e9n tener la opci\u00f3n de <strong>informes mejorados<\/strong>, ya que podremos <strong>determinar aquellos puntos donde perdemos clientes<\/strong>, <strong>embudos<\/strong>, en tiendas con 5 pasos nos permitir\u00e1 descubrir si se van en el carrito, en el proceso de pago, en el proceso de env\u00edo, con lo cual podremos descubrir errores en nuestra estrategia o incluso en el funcionamiento de la tienda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3929\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/embudos-de-conversion.jpg\" alt=\"embudos-de-conversion\" width=\"500\" height=\"264\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/embudos-de-conversion.jpg 500w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/embudos-de-conversion-300x158.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/embudos-de-conversion-159x83.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/embudos-de-conversion-142x75.jpg 142w\" sizes=\"auto, (max-width: 500px) 85vw, 500px\" \/><\/p>\n<p>Y por \u00faltimo tan solo nos quedar\u00eda <strong>configurar la moneda<\/strong>, de esta forma todos los pedidos que vayan entrando, Analytics, podr\u00e1 ir <strong>cuantific\u00e1ndolos<\/strong>, y sac\u00e1ndonos datos en la moneda correcta, en nuestro caso en \u20ac. Esta opci\u00f3n la podremos configurar en \u00abVer configuracion\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3931\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/moneda-analytics.jpg\" alt=\"moneda-analytics\" width=\"400\" height=\"258\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/moneda-analytics.jpg 400w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/moneda-analytics-300x193.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/moneda-analytics-159x102.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/moneda-analytics-116x75.jpg 116w\" sizes=\"auto, (max-width: 400px) 85vw, 400px\" \/><\/p>\n<p>Como v\u00e9is muy f\u00e1cil, ahora ya nos llegan todos los datos y podremos hacer un seguimiento correcto de nuestras ventas.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Uno de los principales errores que tienen las tiendas online es que no miden los resultados que van teniendo, en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.<\/p>\n","protected":false},"author":1,"featured_media":3924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,162],"tags":[],"class_list":{"0":"post-3919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-online","8":"category-prestashop"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es<\/title>\n<meta name=\"description\" content=\"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es\" \/>\n<meta property=\"og:description\" content=\"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\" \/>\n<meta property=\"og:site_name\" content=\"4webs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4webs\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-14T05:07:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-16T17:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Risue\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4webs\" \/>\n<meta name=\"twitter:site\" content=\"@4webs\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Risue\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\"},\"author\":{\"name\":\"Pablo Risue\u00f1o\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\"},\"headline\":\"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop\",\"datePublished\":\"2014-10-14T05:07:31+00:00\",\"dateModified\":\"2014-10-16T17:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\"},\"wordCount\":443,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/medir-conversiones-en-prestashop.jpg\",\"articleSection\":[\"Marketing online\",\"Prestashop\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\",\"name\":\"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/medir-conversiones-en-prestashop.jpg\",\"datePublished\":\"2014-10-14T05:07:31+00:00\",\"dateModified\":\"2014-10-16T17:32:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\"},\"description\":\"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/medir-conversiones-en-prestashop.jpg\",\"contentUrl\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/medir-conversiones-en-prestashop.jpg\",\"width\":852,\"height\":384},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.4webs.es\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/\",\"name\":\"4webs\",\"description\":\"Desarrollo con Prestashop, gesti\u00f3n de proyectos ecommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/#\\\/schema\\\/person\\\/fc07e8cecb1e51ce56b131a1eb0b3048\",\"name\":\"Pablo Risue\u00f1o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g\",\"caption\":\"Pablo Risue\u00f1o\"},\"sameAs\":[\"http:\\\/\\\/www.4webs.es\"],\"url\":\"https:\\\/\\\/www.4webs.es\\\/blog\\\/author\\\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es","description":"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","og_locale":"es_ES","og_type":"article","og_title":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es","og_description":"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.","og_url":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","og_site_name":"4webs","article_publisher":"https:\/\/www.facebook.com\/4webs","article_published_time":"2014-10-14T05:07:31+00:00","article_modified_time":"2014-10-16T17:32:54+00:00","og_image":[{"width":852,"height":384,"url":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg","type":"image\/jpeg"}],"author":"Pablo Risue\u00f1o","twitter_card":"summary_large_image","twitter_creator":"@4webs","twitter_site":"@4webs","twitter_misc":{"Escrito por":"Pablo Risue\u00f1o","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#article","isPartOf":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop"},"author":{"name":"Pablo Risue\u00f1o","@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048"},"headline":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop","datePublished":"2014-10-14T05:07:31+00:00","dateModified":"2014-10-16T17:32:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop"},"wordCount":443,"commentCount":2,"image":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage"},"thumbnailUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg","articleSection":["Marketing online","Prestashop"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","url":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop","name":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop | 4webs.es","isPartOf":{"@id":"https:\/\/www.4webs.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage"},"image":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage"},"thumbnailUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg","datePublished":"2014-10-14T05:07:31+00:00","dateModified":"2014-10-16T17:32:54+00:00","author":{"@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048"},"description":"en Prestashop podemos realizar una medici\u00f3n muy exhaustiva de los pedidos que vamos teniendo con Google Analytics con algunas de las m\u00e9tricas m\u00e1s usadas en comercio electr\u00f3nico.","breadcrumb":{"@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#primaryimage","url":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg","contentUrl":"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/10\/medir-conversiones-en-prestashop.jpg","width":852,"height":384},{"@type":"BreadcrumbList","@id":"https:\/\/www.4webs.es\/blog\/google-analytics-como-activar-la-opcion-de-comercio-electronico-en-prestashop#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.4webs.es\/blog"},{"@type":"ListItem","position":2,"name":"Google Analytics, como activar la opci\u00f3n de comercio electr\u00f3nico en Prestashop"}]},{"@type":"WebSite","@id":"https:\/\/www.4webs.es\/blog\/#website","url":"https:\/\/www.4webs.es\/blog\/","name":"4webs","description":"Desarrollo con Prestashop, gesti\u00f3n de proyectos ecommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.4webs.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.4webs.es\/blog\/#\/schema\/person\/fc07e8cecb1e51ce56b131a1eb0b3048","name":"Pablo Risue\u00f1o","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6938f7637a533914c144759f6249310d5f8fdef83738a4641b2d151a17c19f97?s=96&d=mm&r=g","caption":"Pablo Risue\u00f1o"},"sameAs":["http:\/\/www.4webs.es"],"url":"https:\/\/www.4webs.es\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/3919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/comments?post=3919"}],"version-history":[{"count":8,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/3919\/revisions"}],"predecessor-version":[{"id":3933,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/posts\/3919\/revisions\/3933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/media\/3924"}],"wp:attachment":[{"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/media?parent=3919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/categories?post=3919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4webs.es\/blog\/wp-json\/wp\/v2\/tags?post=3919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}