{"id":3890,"date":"2014-10-02T07:10:53","date_gmt":"2014-10-02T05:10:53","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=3890"},"modified":"2014-09-30T14:28:07","modified_gmt":"2014-09-30T12:28:07","slug":"como-vender-productos-a-traves-de-tu-blog","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/como-vender-productos-a-traves-de-tu-blog","title":{"rendered":"Como vender productos a trav\u00e9s de tu blog"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-11 content-article\"><p>Los <strong>blogs<\/strong> tambi\u00e9n pueden convertirse en una <strong>excelente plataforma de e-commerce<\/strong>. <strong>Vender productos en un blog\u00a0personal<\/strong> o especializada posee un tir\u00f3n inmenso si se sabe c\u00f3mo potenciarlo adecuadamente. Bien se trate de productos de artesan\u00eda, confecciones de autor o incluso m\u00fasica, los blogs ponen a disposici\u00f3n del marketing online un amplio abanico de posibilidades para conseguir los objetivos de venta adecuados.<\/p>\n<p><!--more--><\/p>\n<p>Los <strong>blogs<\/strong>, en primer lugar, permiten <strong>redactar y publicar contenido de calidad, interesante y novedoso para clientes potenciales<\/strong>. En funci\u00f3n de las palabras clave seleccionadas, atraer consumidores dispuestos a realizar compras es m\u00e1s f\u00e1cil, si cabe. Adem\u00e1s, son la herramienta adecuada para posicionarse en los primeros lugares de los motores de b\u00fasqueda. Esto requiere un profundo conocimiento acerca del funcionamiento de Google. <strong>Situar las keywords en las primeras 100 palabras del texto ayuda al buscador a indexar al alza una p\u00e1gina web<\/strong>.<\/p>\n<p>El <strong>denominado linkbuilding<\/strong> (construcci\u00f3n de enlaces) es una tarea primordial a la hora de lograr que ese posicionamiento org\u00e1nico sea efectivo. Vender productos a trav\u00e9s de un blog <strong>apenas requiere inversi\u00f3n econ\u00f3mica<\/strong>, pero <strong>s\u00ed audacia y mucha disciplin<\/strong>a. Conseguir, por ejemplo, que webs con gran notoriedad se hagan eco del blog de venta es un impulso definitivo para aparecer en las primeras posiciones.<\/p>\n<p>Sin embargo, no es lo \u00fanico que puede beneficiar su posicionamiento. El linkbuilding tambi\u00e9n hace referencia a la <a  href=\"https:\/\/www.4webs.es\/blog\/tiendas-online-indexables-y-apetecibles-por-google\">construcci\u00f3n de enlaces con los tuyos propios<\/a>. Por ejemplo, si en un nuevo post se hace referencia a contenido de otras entradas que lo tratan con mayor profundidad, es vital incluir todos los backlinks que ayudan a completar la informaci\u00f3n. Facilitan y mejoran la comprensi\u00f3n del contenido a gran escala.<\/p>\n<p>Un <strong>blog<\/strong>, adem\u00e1s, puede ser el <a  href=\"https:\/\/www.4webs.es\/blog\/razones-para-crear-un-blog-si-tienes-una-tienda-online\"><strong>complemento perfecto de una plataforma e-commerce<\/strong><\/a>. Cualquier tienda online que se precie ya cuenta con su <a  href=\"https:\/\/www.4webs.es\/posicionamiento-web.php\"><strong>estrategia de marketing de contenidos<\/strong><\/a> a trav\u00e9s de una bit\u00e1cora y <strong>periodistas especializados en su \u00e1rea de actividad<\/strong>. Aportar las \u00faltimas novedades, hablar de tendencias o informar de los cambios a los que se enfrenta el sector atraen un target de alt\u00edsima calidad.<\/p>\n<p>Por otra parte, <strong>vender productos a trav\u00e9s de un blog ser\u00e1 m\u00e1s factible si se incluyen im\u00e1genes o <a  href=\"https:\/\/www.4webs.es\/blog\/usando-videos-en-comercio-electronico\">v\u00eddeos explicativos de las caracter\u00edsticas del producto<\/a><\/strong>. Enmarcar sus posibles usos en tareas dom\u00e9sticas, hablar de su cotidianeidad y hacerlo de manera comprensible y atractiva son armas perfectas. Ya se sabe, \u00abuna imagen vale m\u00e1s que mil palabras\u00bb, por ello, potenciar los contenidos audiovisuales debe de ser un must. No olvidar incluir el bot\u00f3n de \u00abComprar\u00bb.<\/p>\n<p>Finalmente, <strong>deben evitarse los plagios<\/strong>. Inspirarse en otras bit\u00e1coras parecidas est\u00e1 admitido, sin embargo, \u00abfusilar\u00bb sus contenidos suscita el desprecio del p\u00fablico objetivo. Por cierto, dejar que comenten nuestro lectores, crearse perfiles sociales y ser activo en ellos son solo algunos de los consejos para mejorar la imagen percibida por nuestros clientes sobre los\u00a0productos que ponemos\u00a0la venta.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Los blogs tambi\u00e9n pueden convertirse en una excelente plataforma de e-commerce. Vender productos en un blog personal o especializada posee un tir\u00f3n inmenso si se sabe c\u00f3mo potenciarlo adecuadamente.<\/p>\n","protected":false},"author":1,"featured_media":3892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como vender productos a trav\u00e9s de tu blog | 4webs.es<\/title>\n<meta name=\"description\" content=\"Los blogs pueden convertirse en una excelente plataforma de e-commerce, posee un tir\u00f3n inmenso si se sabe c\u00f3mo potenciarlo adecuadamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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