{"id":3720,"date":"2014-05-28T13:43:47","date_gmt":"2014-05-28T11:43:47","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=3720"},"modified":"2020-09-08T10:56:55","modified_gmt":"2020-09-08T09:56:55","slug":"tienda-de-la-semana-sneakers","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/tienda-de-la-semana-sneakers","title":{"rendered":"Tienda de la semana: Sneakers"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-11 content-article\"><p>Esta semana os traemos otra <a  href=\"https:\/\/www.4webs.es\/tiendas-online-prestashop.php\"><strong>tienda Prestashop<\/strong><\/a>, con mucho feeling, nuevamente recurrimos al territorio franc\u00e9s donde est\u00e1 muy extendido el desarrollo bajo esta plataforma, la tienda en cuesti\u00f3n se llama <strong>Snkrs<\/strong>, y se dedican a la venta de calzado deportivo por internet.<\/p>\n<p>Hemos elegido esta tienda ya que vemos que esta empresa <strong>empez\u00f3 inicialmente con un blog<\/strong> y a r\u00e1iz del \u00e9xito que tuvo y la gran cantidad de visitas decidieron dar el salto a su shop online.<\/p>\n<p><!--more--><\/p>\n<p>Si entramos en la web original de la empresa <a href=\"http:\/\/www.sneakers.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sneakers<\/a> podr\u00e9is ver que es un portal que incorpora blog, foro y distintas secciones que aportan valor a los lectores, sobre todo informan a los usuarios sobre las novedades que se producen en el sector con <a  href=\"https:\/\/www.4webs.es\/blog\/fotografia-de-producto-en-tu-tienda-online\" target=\"_blank\" rel=\"noopener noreferrer\">fotos de gran calidad<\/a>, si os fij\u00e1is <strong>la mayor\u00eda de art\u00edculos van referenciados a su tienda online<\/strong>, en definitiva, este modelo de negocio de p\u00e1ginas que comienzan con un blog y se pasan a la venta por internet una vez captada una <strong>gran afluencia de tr\u00e1fico<\/strong> est\u00e1 funcionando muy bien, ya que cuentan desde un inicio con una gran cantidad de tr\u00e1fico, adem\u00e1s, que <strong>les permite trabajar el <a  href=\"https:\/\/www.4webs.es\/seo-para-ecommerce.php\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> de una manera muy efectiva<\/strong>.<\/p>\n<p>Volviendo a la tienda online que nos ocupa hoy una vez explicada la <a  href=\"https:\/\/www.4webs.es\/posicionamiento-web.php\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia ecommerce<\/a> que han seguido desde el inicio, si os fij\u00e1is en todo momento tenemos referencia a la marca Sneakers en la tienda, clave del \u00e9xito, por el conocimiento de la marca que ya existe. Ell dise\u00f1o lo han trabajado de manera excelente dando mucho <strong>protagonismo a las fotos<\/strong> y usando para la estructura de la web colores neutros, como son el gris y el negro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3723\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura.jpg\" alt=\"categorias-tienda-prestashop-arquitectura\" width=\"852\" height=\"383\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura.jpg 852w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura-300x134.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura-800x360.jpg 800w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura-159x71.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/categorias-tienda-prestashop-arquitectura-166x75.jpg 166w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><strong>A nivel arquitectura est\u00e1 bien planteado<\/strong> ya que lo han hecho por uso, zapatillas, ropa, accesorios y por marcas, generalmente por los principales criterios que suelen buscar los clientes de una tienda online, as\u00ed como incorporar filtros de b\u00fasqueda por precio. Si que es verdad que <strong>nos hubiese gustado alg\u00fan filtro m\u00e1s trabajado<\/strong>, el calzado d\u00e1 mucho de s\u00ed y se podr\u00eda haber sacado nuevos criterios por color, por tipolog\u00eda del calzado, etc\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3725\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop.jpg\" alt=\"ficha-de-producto-prestashop\" width=\"852\" height=\"383\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop.jpg 852w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop-300x134.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop-800x360.jpg 800w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop-159x71.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/ficha-de-producto-prestashop-166x75.jpg 166w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>La ficha del producto realmente est\u00e1 muy trabajada, menos es m\u00e1s, foto de producto bien grande, miniaturas bien visibles, breve descripci\u00f3n y botones grandes para que el usuario sepa r\u00e1pidamente como comprar el producto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3727\" src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop.jpg\" alt=\"proceso-compra-prestashop\" width=\"852\" height=\"383\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop.jpg 852w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop-300x134.jpg 300w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop-800x360.jpg 800w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop-159x71.jpg 159w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2014\/05\/proceso-compra-prestashop-166x75.jpg 166w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Un punto a mejorar, como siempre en Francia ,ser\u00eda <a  href=\"https:\/\/www.4webs.es\/blog\/optimizar-el-proceso-de-compra-de-prestashop\">optimizar el proceso de compra<\/a>, muy pobre en nuestra opini\u00f3n, 5 pasos, y mucho negro que creemos que podr\u00eda distraer al cliente del objetivo principal que es como no comprar.<\/p>\n<p>Espermos que os haya gustado nuestra nueva review de una tienda hecha con Prestashop y que se dedica a la venta de zapatillas por internet.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Esta semana os traemos otra tienda Prestashop, con mucho feeling, nuevamente recurrimos al territorio franc\u00e9s donde est\u00e1 muy extendido el desarrollo bajo esta plataforma, la tienda en cuesti\u00f3n se llama Snkrs, y se dedican a la venta de calzado deportivo por internet.<\/p>\n","protected":false},"author":1,"featured_media":3721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inspiracion-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tienda de la semana: Sneakers | 4webs.es<\/title>\n<meta name=\"description\" content=\"Tienda Prestashop con mucho feeling, la tienda de la semana se llama Snkrs, y se dedican a la venta de calzado deportivo por internet.\" \/>\n<meta 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