{"id":3596,"date":"2014-05-06T07:28:17","date_gmt":"2014-05-06T05:28:17","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=3596"},"modified":"2014-05-06T14:25:51","modified_gmt":"2014-05-06T12:25:51","slug":"como-activar-google-universal-analytics-en-5-pasos","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/como-activar-google-universal-analytics-en-5-pasos","title":{"rendered":"Como activar Google Universal Analytics en 5 pasos"},"content":{"rendered":"

Posiblemente haya recibido un correo de Google indic\u00e1ndole que puede realizar el cambio a Google Universal Analytics<\/strong>, pues bien desde Abril ya es posible empezar a usar la herramienta, una herramienta que trae algunas novedades interesantes, pero sobre todo lo que busca es recopilar informaci\u00f3n facilmente y conseguir identificar a tus usuarios, anal\u00edtica b\u00e1sica<\/a> pero efectiva.<\/p>\n

La funci\u00f3n User-ID permite controlar las visitas<\/strong> que recibimos de los mismos usuarios que acceden desde diferentes dispositivos<\/strong>, de esta forma podremos controlar si un usuario nos ha encontrado por el m\u00f3vil y posteriormente compra desde el ordenador, por ejemplo, o incluso si ha llamado a un call center.<\/p>\n

Para que esto ocurra es necesario que el usuario se loguee en la web, ya que es la \u00fanica forma de conseguir una variable con el identificador del usuario.<\/p>\n

<\/p>\n

Como activar Google Universal Analytics<\/h2>\n

 <\/p>\n

Ir a Google Analytics es hacer clic en el bot\u00f3n \u00abAdmin\u00bb.<\/p><\/blockquote>\n

\"google-universal-analytics-activacion\"<\/p>\n

Haga clic en \u00abPropiedades\u00bb en su cuenta de Google Analytics.
\nHaga clic en \u00abCambiar a Universal Analytics\u00bb.<\/p><\/blockquote>\n

\"transferir-propiedad-google-analytics\"<\/p>\n

Leer el contenido que aparece en la derecha y haga clic en \u00abTransferir\u00bb.<\/p><\/blockquote>\n

\"activar-google-universal-analytics\"<\/p>\n

Una vez haya pulsado en 24-48 horas obtendr\u00e1 un nuevo c\u00f3digo de Google Analytics que ser\u00e1 que tendr\u00e1 que usar reemplazando el antiguo c\u00f3digo que usaba.<\/p><\/blockquote>\n

Si no est\u00e1 seguro que realizar esta tarea lo mejor es que contacte con su agencia de confianza para que se lo haga.<\/p>\n

Una vez tengamos implantado el c\u00f3digo nuevo, podemos configurar la funci\u00f3n USER-ID<\/strong>, dicha funci\u00f3n nos permitir\u00e1 identificar a los usuarios que vienen desde una web, desde un m\u00f3vil o que han llamado desde a un callcenter.<\/p>\n

Una vez lo activemos, nos ofrecer\u00e1 Google \u00a0un nuevo c\u00f3digo que tendremos que implantar.<\/p>\n

ga(\u2018set\u2019, \u2018&uid\u2019, {{USER_ID}}); \/\/ Establezca el ID de usuario mediante el user_id con el que haya iniciado sesi\u00f3n.<\/code><\/p>\n

Si se fija nos indica el id de usuario, por ejemplo si estamos trabajando con Prestashop podr\u00edamos indicarle la id de cliente m\u00e1s una numeraci\u00f3n aleatoria<\/strong>, indicamos una numeraci\u00f3n aleatoria para que nuestra competencia no pueda identificar la cantidad de usuarios que est\u00e1n\u00a0registrados.<\/p>\n

Adem\u00e1s podremos a\u00f1adir aquellos t\u00e9rminos de b\u00fasqueda por los que no nos interesan que Google Universal Analytics incluya esta funci\u00f3n, o dominios, por defecto excluye el propio dominio, muy \u00fatil si queremos cribar las visitas de marca.<\/p>\n

Como v\u00e9is es muy sencillo de usar, ahora sois vosotros los que ten\u00e9is que ver si realmente vais a sacarla partido a las nuevas funciones de Google Universal Analytics.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Posiblemente haya recibido un correo de Google indic\u00e1ndole que puede realizar el cambio a Google Universal Analytics, pues bien desde Abril ya es posible empezar a usar la herramienta.<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":{"0":"post-3596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tiendas-online","8":"category-marketing-online"},"yoast_head":"\nComo activar Google Universal Analytics en 5 pasos | 4webs.es<\/title>\n<meta name=\"description\" content=\"Posiblemente haya recibido un correo de Google indic\u00e1ndole que puede realizar el cambio a Google Universal Analytics, pues bien desde Abril ya es posible empezar a usar la herramienta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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