{"id":2403,"date":"2012-10-11T18:01:47","date_gmt":"2012-10-11T16:01:47","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=2403"},"modified":"2012-10-11T18:02:55","modified_gmt":"2012-10-11T16:02:55","slug":"eye-tracking-en-e-commerce-inventos-revolucionarios","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/eye-tracking-en-e-commerce-inventos-revolucionarios","title":{"rendered":"Eye tracking en e-commerce, inventos revolucionarios"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Durante la feria E-commerce de Paris del mes pasado se vieron grandes avances en el sector del comercio electr\u00f3nico<\/a>, uno de los que m\u00e1s nos llamaron la atenci\u00f3n fue el de la compa\u00f1\u00eda Tobii<\/a>, una herramienta que permite hacer un seguimiento de la mirada, muy \u00fatil para identificar las zonas calientes de una p\u00e1gina web o cualquier campa\u00f1a de publicidad impresa, del eye-tracking<\/a> ya os mostramos en otro art\u00edculo.
\nAl contrario que el resto de programas que compar\u00e1bamos, en este podemos comprobar de manera m\u00e1s efectiva, ya que podremos ver de manera las zonas calientes , el inconveniente es que necesitamos usuarios reales.
\nEl funcionamiento es bastante simple, simplemente necesitamos usuarios a los que incorporar unas gafas especiales, sentarlos delante de un ordenador y dejarles navegar, el sistema ir\u00e1 grabando todos los datos un disco duro que est\u00e1 conectado, esto junto con el software que ha desarrollado Tobii, permitir\u00e1n pasar los datos al ordenador donde los podremos analizar detenidamente.
\nUno de los ejemplos que nos ponen en su web que nos ha llamado la atenci\u00f3n es para hacer seguimiento a trav\u00e9s de partidos de f\u00fatbol, donde se muestra si realmente el p\u00fablico a trav\u00e9s del televisor mira la publicidad de las camisetas o a donde mira.
\nLo mejor es verlo a trav\u00e9s de un v\u00eddeo demostraci\u00f3n, lo que est\u00e1 claro es que el comercio electr\u00f3nico sigue evolucionando a gran ritmo y con \u00e9l todas las herramientas que hacen que sea m\u00e1s eficiente.<\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=jmwk4ItOwOk[\/youtube]<\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=XsCkaUIUzRQ[\/youtube]<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Durante la feria E-commerce de Paris del mes pasado se vieron grandes avances en el sector del comercio electr\u00f3nico, uno de los que m\u00e1s nos llamaron la atenci\u00f3n fue el de la compa\u00f1\u00eda Tobii, una herramienta que permite hacer un seguimiento de la mirada.<\/p>\n","protected":false},"author":1,"featured_media":2404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4],"tags":[],"class_list":{"0":"post-2403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-tiendas-online"},"yoast_head":"\nEye tracking en e-commerce, inventos revolucionarios | 4webs.es<\/title>\n<meta name=\"description\" content=\"Durante la feria E-commerce de Paris del mes pasado se vieron grandes avances en el sector del comercio electr\u00f3nico, uno de los que m\u00e1s nos llamaron la atenci\u00f3n fue el de la 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