{"id":2026,"date":"2012-04-23T10:03:13","date_gmt":"2012-04-23T08:03:13","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=2026"},"modified":"2020-09-08T09:54:42","modified_gmt":"2020-09-08T08:54:42","slug":"tipos-de-venta-online-b2b-o-b2c","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/tipos-de-venta-online-b2b-o-b2c","title":{"rendered":"Tipos de venta online B2B o B2C"},"content":{"rendered":"

Vamos a tratar de explicar que significan est\u00e1n siglas que \u00faltimamente est\u00e1n tan de moda, B2B<\/strong> viene del ingl\u00e9s business to business<\/strong> , traduciendo vendr\u00eda ser algo como venta entre empresas<\/strong> , mientras que B2C ser\u00eda business to customer<\/strong>, el m\u00f3delo de venta tradicional, existir\u00edan otros m\u00f3delos como pueden ser C2C, C2B o M2B, que considero que al ser m\u00e1s complejos o en menor cantidad no vamos a tratar ya que podr\u00edamos tener otro art\u00edculo para explicar estos modelos.<\/p>\n

El m\u00f3delo B2B generalmente es totalmente diferente a la venta tradicional ya que los compradores son empresas, generalmente este tipo de tiendas online<\/a> tienen el acceso limitado o por lo menos ocultos los precios al p\u00fablico en general , ya que los compradores de estos comercios suelen ser distribuidores por lo que no interesa que sean p\u00fablicos estos datos.<\/p>\n

Generalmente este tipo de desarrollos son bastante m\u00e1s complejos con respecto a la administraci\u00f3n o funcionalidad, en la mayor\u00eda de casos requiere de modificaciones para poder conectar la tienda online con la herramienta de gesti\u00f3n de la empresa (integraci\u00f3n erp), por ejemplo para controlar el stock o poder lanzar ordenes a los almacenes.<\/p>\n

Ventajas de tienda B2B<\/h2>\n
    \n
  • Disponibilidad los 24 horas del d\u00eda los 365 d\u00edas del a\u00f1o, una gran ventaja para que cualquier empresa de cualquier parte del mundo pueda hacer pedidos sin necesidad de requerir una persona que le atienda.<\/li>\n
  • Abaratamiento del proceso de venta, al no tener que disponer de cat\u00e1logos, reducci\u00f3n de llamadas telef\u00f3nicas, menor delegaciones.<\/li>\n
  • Rapidez en el proceso de compra, no ser\u00eda necesario recepcionar los pedidos ya que con una correcta integraci\u00f3n se podr\u00eda realizar autom\u00e1ticamente.<\/li>\n
  • Reducci\u00f3n de errores en el proceso de compra, ya que es el propio cliente el que realiza los pedidos y las cantidades que suele ser bastantes m\u00e1s voluminosas que en la venta a clientes normales.<\/li>\n
  • Total integraci\u00f3n con las herramientas de gesti\u00f3n de la empresa, ya sean ERP o CRM.<\/li>\n
  • Total confidencialidad o poder definir grupos de clientes en funci\u00f3n del volumen de ventas.<\/li>\n<\/ul>\n

    El m\u00f3delo B2C<\/strong> va dirigido al consumidor final<\/strong> , o sea , al ciudadano de calle, en la \u00e9poca en la que vivimos muchos de los comercios tradicionales comienzan a intentar integrar sus negocios en internet, una buena forma de ello podr\u00eda ser la sincronizaci\u00f3n de stocks de la tienda online con el punto de venta, para que cualquier venta ya sea online o offline, refleje inmediatamente el stock real. Este tipo de tiendas online cuidan mucho la parte visual o gr\u00e1fica, o la funcionalidad que le puede aportar al cliente.<\/p>\n

    Ventajas de tienda B2C<\/strong><\/h2>\n
      \n
    • Aumento del canal de distribuci\u00f3n, al tener posibilidad de llegar a m\u00e1s destinos nacionales o incluso internacionales.<\/li>\n
    • Disponibilidad los 24 horas del d\u00eda los 365 d\u00edas del a\u00f1o.<\/li>\n
    • Integraci\u00f3n de la tienda f\u00edsicas con la tienda online.<\/li>\n
    • Reducci\u00f3n de costes, un desarrollo con objetivos claros le permitir\u00e1 rentabilizar la inversi\u00f3n en un periodo de tiempo corto.<\/li>\n
    • Mejorar nuestra reputaci\u00f3n o reforzar la marca.<\/li>\n<\/ul>\n

      Antes de embarcarse en un proyecto digital…<\/h3>\n

      En ambos modelos no son todo ventajas, recordar que para iniciar cualquier proyecto online, debemos tener claros los objetivos y lo que necesitamos, ya que no tener claras nuestras necesidades puede hacernos fracasar en nuestro proyecto.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

      B2B viene del ingl\u00e9s \u00abbusiness to business\u00bb y el B2C \u00abbusiness to customer\u00bb, el m\u00f3delo de venta tradicional, existir\u00edan otros como pueden ser C2C, C2B o M2B<\/p>\n","protected":false},"author":1,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4],"tags":[],"class_list":{"0":"post-2026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-tiendas-online"},"yoast_head":"\nTipos de venta online B2B o B2C | 4webs.es<\/title>\n<meta name=\"description\" content=\"B2B viene del ingl\u00e9s "business to business" y el B2C "business to customer", el m\u00f3delo de venta tradicional, existir\u00edan otros como pueden ser C2C, C2B o M2B\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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