{"id":1550,"date":"2011-08-28T10:42:11","date_gmt":"2011-08-28T08:42:11","guid":{"rendered":"http:\/\/www.4webs.es\/blog\/?p=1550"},"modified":"2011-08-28T10:42:12","modified_gmt":"2011-08-28T08:42:12","slug":"la-importancia-del-boton-de-la-compra","status":"publish","type":"post","link":"https:\/\/www.4webs.es\/blog\/la-importancia-del-boton-de-la-compra","title":{"rendered":"La importancia del bot\u00f3n de la compra"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-11 content-article\"><p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1551\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/30-02_madsencycles.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/30-02_madsencycles.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/30-02_madsencycles-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/30-02_madsencycles-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>Cuando <a  href=\"https:\/\/www.4webs.es\/tiendas-virtuales.php\">dise\u00f1amos tiendas online<\/a>, uno de los elementos m\u00e1s importantes es el bot\u00f3n de la compra, curiosamente es uno de los puntos menos trabajados cuando deber\u00eda ser todo lo contrario, ya que <strong>es el elemento clave en una tienda online y ser\u00e1 por donde los usuarios comenzar\u00e1n a finalizar sus pedidos.<\/strong><\/p>\n<p>El bot\u00f3n de la compra de nuestra tienda virtual se debe diferenciar del resto de la web, esto no es por otro motivo que el usuario debe verlo bien.<\/p>\n<ul>\n<li>El color deber\u00eda ser distinto al color usado en la web para que resalte sobre el resto.<\/li>\n<li>El bot\u00f3n debe situarse cerca de la foto del producto ya que en la navegaci\u00f3n de una tienda es donde primera se fija el usuario.<\/li>\n<li>Intentar colocar el bot\u00f3n en la parte superior de la p\u00e1gina nunca al final de la misma para evitar que el usuario tenga que hacer uso del scroll para encontrar el bot\u00f3n.<\/li>\n<li>El bot\u00f3n de la compra deber\u00eda ser grande y evitar que sean botones peque\u00f1os y que pasen desapercibidos.<\/li>\n<\/ul>\n<p>A continuaci\u00f3n os dejamos 30 ejemplos de <a  href=\"https:\/\/www.4webs.es\/tiendas-virtuales.php\">comercios electr\u00f3nicos<\/a> que aplican estas t\u00e9cnicas o algunas de ellas sobre los botones de la compra.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1554\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-1.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-1.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-1-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-1-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1584\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-29.jpg\" alt=\"\" width=\"603\" height=\"230\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-29.jpg 603w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-29-300x114.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1555\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-2.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-2.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-2-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-2-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1585\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-30.jpg\" alt=\"\" width=\"603\" height=\"230\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-30.jpg 603w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-30-300x114.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><a rel=\"attachment wp-att-1556\" href=\"https:\/\/www.4webs.es\/blog\/la-importancia-del-boton-de-la-compra\/tienda-online-comprar-3\"><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1556\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-3.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-3.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-3-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-3-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1557\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-4.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-4.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-4-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-4-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1586\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-31.jpg\" alt=\"\" width=\"603\" height=\"230\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-31.jpg 603w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-31-300x114.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1558\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-5.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-5.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-5-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-5-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1559\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-6.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-6.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-6-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-6-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1560\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-7.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-7.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-7-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-7-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1561\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-8.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-8.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-8-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-8-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1562\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-9.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-9.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-9-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-9-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1563\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-10.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-10.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-10-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-10-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1564\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-11.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-11.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-11-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-11-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1565\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-12.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-12.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-12-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-12-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1566\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-13.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-13.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-13-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-13-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1567\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-14.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-14.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-14-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-14-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1568\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-15.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-15.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-15-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-15-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1569\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-16.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-16.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-16-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-16-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1570\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-17.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-17.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-17-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-17-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1571\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-18.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-18.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-18-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-18-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1572\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-19.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-19.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-19-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-19-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1573\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-20.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-20.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-20-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-20-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1574\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-21.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-21.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-21-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-21-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1575\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-22.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-22.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-22-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-22-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1576\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-23.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-23.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-23-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-23-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1577\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-24.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-24.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-24-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-24-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1579\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-26.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-26.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-26-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-26-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1580\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-27.png\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-27.png 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-27-335x157.png 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-27-300x141.png 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1581\"  src=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-28.jpg\" alt=\"\" width=\"550\" height=\"260\" srcset=\"https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-28.jpg 550w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-28-335x157.jpg 335w, https:\/\/www.4webs.es\/blog\/wp-content\/uploads\/2011\/08\/tienda-online-comprar-28-300x141.jpg 300w\" sizes=\"auto, (max-width: 550px) 85vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cuando dise\u00f1amos tiendas online, uno de los elementos m\u00e1s importantes es el bot\u00f3n de la compra, curiosamente es uno de los puntos menos trabajados cuando deber\u00eda ser todo lo contrario, ya que es el elemento clave en una tienda online y ser\u00e1 por donde los usuarios comenzar\u00e1n a finalizar sus pedidos. El bot\u00f3n de la &hellip; <a href=\"https:\/\/www.4webs.es\/blog\/la-importancia-del-boton-de-la-compra\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abLa importancia del bot\u00f3n de la compra\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4],"tags":[],"class_list":{"0":"post-1550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-tiendas-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del bot\u00f3n de la compra | 4webs.es<\/title>\n<meta name=\"description\" content=\"Cuando dise\u00f1amos tiendas online, uno de los elementos m\u00e1s importantes es el bot\u00f3n de la compra, 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